Introducing Home Cook Heroes!

Home Cook Heroes blog feature

Free The Children is hungry for change, and Sobeys is too! That’s why we’re so excited to announce the Home Cook Heroes program, co-developed in partnership with Sobeys.

Sobeys Launch Event - Photo by Jennifer Dibble - 223300Our partnership kicked off last Wednesday as Sobeys launched the Sobeys Better Food Fund alongside Marc Poulin, President and CEO of Sobeys Inc., Jamie Oliver, Craig and Marc Kielburger, and students from Cardinal Leger Catholic School and St. Basil the Great Catholic Secondary School.

Marc Poulin welcomed the crowd and announced the Sobeys Better Food Fund. “Better food is a gateway to a better life, and we know from our research that the wellbeing of Canadians is threatened by poor food knowledge and lack of cooking skills,” he said.

Sobeys Launch Event - Photo by Jennifer Dibble - 234148One in five Canadian youth aged 12-17 is overweight or obese, and only 18 per cent of Canadians prepare at least one meal per day from scratch or with basic ingredients. In response to statistics like these, Marc announced the first initiative of the Sobeys Better Food Fund; the Home Cook Heroes program! This curriculum-based program will provide students aged 12-17 from across Canada with nutrition literacy, food awareness and basic cooking skills, with the hope of inspiring them to establish a healthier, long-term relationship with food. Supported by a $500,000 contribution from the Fund, this program will reach more than 500,000 youth a year.

Sobeys Launch Event - Photo by Jennifer Dibble - 231354Marc then introduced Jamie Oliver, who shared his excitement that the Fund and new program will empower young people to live happier, healthier lives. “Knowing how to cook fresh food from scratch is an essential life skill,” he told the crowd. “Once you know that, you’re set up for life.”

Marc Kielburger thanked the Sobeys Better Food Fund for their generous donation to Free The Children, speaking passionately about the Home Cook Heroes program and how it will empower youth across Canada with the knowledge and skills to make healthier food choices.

finished meal - cropped - smallerAfter Marc’s inspiring remarks, it was time to get cooking! With Jamie Oliver’s guidance, students from Cardinal Leger Catholic School and St. Basil the Great Catholic Secondary School made a delicious, healthy meal from scratch—just in time for lunch!

We’re excited to continue working with Sobeys, and we can’t wait to see what youth across Canada cook up through the Home Cook Heroes program!

Learn more about the Home Cook Heroes program and how you can get involved here.


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