Frequently Asked Questions

WE Charity’s vision for sustainable change is reflected in everything we do—and our fundraising model is no exception. By honoring every donation, from creative coin drives led by students to corporate partnerships, we have an industry-leading policy of financial responsibility that ensures all contributions are spent effectively, to create meaningful change.

WE Charity spends, on average, 42% of annual funds initiating and supporting international development programs. The organization has been widely recognized for its sustainable, scalable development model called WE Villages. International project expenses include direct cash and in-kind contributions.

Direct funding is often spent on building schools, providing water programs or paying for a community garden to ensure children have healthy food to eat at lunch. The development programs are administered on a multi-year basis and include program development, capacity building as well as specific capital investments in the communities. WE Charity’s international work would not be possible without critical in-kind contributions, the majority of which are medical and school supplies collected, distributed and administered according to our development model.

Approximately 9% of annual funding is spent on non-project-related costs associated with the management of the organization, including human resources functions, accounting and office supplies.
On average, approximately 49% of annual funding supports domestic programming, from We Schools campaigns to educational resources, working with youth, schools, families and corporations.

WE Charity is audited annually. An experienced, volunteer Board of Directors oversees the work of WE Charity, which includes setting policies and procedures, as well as monitoring our budget and expenses to ensure funds are spent wisely.

WE Charity implements WE Villages, an international development model to end poverty. It’s not a handout or a single solution, but a combination of key interventions led by Five Pillars of Impact: Education, Water, Health, Food, and Opportunity. WE Villages focuses on both infrastructure and the distribution of key inputs, and training and educational programming are an essential component of the work that we do.

All the Gift of Impact items are symbolic of projects or programming in the countries where WE Villages is implemented, and are associated with specific Pillars of Impact. The suggested donation amounts are based on average costs in the eight countries in which we operate.

Funds from Gift of Impact items will be used to purchase the selected item where locally appropriate, or will be put towards an associated project or program within the Pillar, ensuring a sustainable and holistic impact that takes into consideration the specific needs of the communities we work with.

For example: When a donation is made toward the purchase of a goat, depending on the needs on the ground and the local culture, the funds can be used to purchase goats, or they will be used for similar support in animal husbandry and other income-generating projects within our Opportunity Pillar. These funds will also go to support programming like ensuring regular veterinary visits and training on proper animal husbandry management (e.g. identifying disease and ensuring proper nutrition), in addition to trainings in financial literacy, skill-building in business and income-generation, and group formation. This ensures your donation makes the most significant and sustainable impact possible.

On average, at least 90 cents of every dollar goes directly to support our projects and programs—less than 10% of money raised is spent on administration.

WE Charity works diligently to ensure that donations are used effectively and efficiently. We want as much of our funding as possible to support programs that empower children in the developed and developing worlds. To that end, unlike other non-profit organizations:

  • We don’t employ third-party fundraising organizations to solicit money on our behalf.
  • We don’t do direct mail campaigns to solicit new donors.
  • We don’t use telemarketers.
  • We don’t hire high priced fundraising consultants.
  • We don’t produce or pay for television commercials or pay TV networks to air our programming to solicit donations.
  • ME to WE, our social enterprise partner, supports the work of WE Charity through cash and in-kind donations. ME to WE donates at least 50% of net profit after taxes to WE Charity, supporting the administration costs of the charity while re-investing the other half to ensure sustainability.

WE Charity is further able to keep its administrative costs as low as possible through remarkable partners who provide us with valuable in-kind services.

  • KPMG – Professional services
  • Torys Law Firm – Legal services
  • Xerox Canada – Business solutions services
  • DHL – Logistics and shipping partner
  • Universal McCann – Agency of Record

We are audited every year in Canada, the United States and the UK by an independent third party auditing and accounting firm. Every year, WE Charity has received an unqualified audit rating, which is the highest possible rating for such a report. It is a “clean opinion”. This means that our auditors have found no questions or concerns about our financial accountability and transparency, and have fully vetted our donor information.

WE Charity is a registered charity in Canada and the United States.

WE Charity Canada Tax ID: 88657 8095 RR0001

WE Charity United States Tax ID: 501 (c)(3)-16-1533544

WE Charity United Kingdom Register Charity Number: 1138645

Independent third parties have validated our administrative efficiency, program effectiveness and overall excellence.

Charity Intelligence Canada awarded (2013) WE Charity its highest four-star rating, along with an A for our social impact reporting.

MoneySense magazine’s 2015 Charity 100 gave WE Charity an A grade, including an A for efficiency and money spent on programming, an A for fundraising costs, and an A+ for governance.

WE Charity is a member of Imagine Canada.

On average, 27% of WE Charity’s funding comes from direct contributions and in-kind support generated by young people, from bake sales, to walk-a-thons, garage sales and coin drives. The remainder of our funding comes from: adults (11%), corporations (37%) foundations (21%) and government (3%).

WE Charity’s model of development focuses on sustainability and providing a hand up instead of handouts to the communities that we partner with. WE Charity purchases supplies, resources and equipment locally whenever it is possible. This helps support the local economy and ensures that all goods are culturally appropriate. WE Charity currently accepts in-kind donations of medical supplies and equipment when appropriate and ensures that they are distributed in a respectful and equitable manner. To date WE Charity has collected, sent and distributed over $36 million in medical supplies.

One of our core values is honouring every stakeholder and we adhere to that value by being fully transparent in all our operations. When you donate to our international projects, you will receive periodic updates on the impact of your support. In addition, you will gain access to our online microsites page so that you can track updates from the country and community of your interest.