Together, Craig, Marc and Roxanne have spent over 20 years making the world a better place

Humanitarians, activists and social entrepreneurs, Craig Kielburger, Marc Kielburger and Roxanne Joyal believe that together, WE can make doing good, doable. Over 24 years ago, they set out on a bold mission: to work with developing communities to free children and their families from the cycle of poverty and exploitation. Their vision expanded to include empowering youth at home, connecting them with global issues and social causes, and partnering with schools to inspire young change-makers from within the classroom. And with the launch of ME to WE, they created an innovative social enterprise that provides products that make an impact, empowering people to change the world with their everyday consumer choices.

Over the years, Craig, Marc and Roxanne have worked with some of the world’s most renowned thinkers and social activists, from Oprah Winfrey to top CEOs, to Canadian legend Gord Downie.

“Over the years, we’ve discovered that it’s far more important to reach as many people as possible—especially youth—and empower them with the knowledge that it’s not up to anyone else, it’s up to them to make a difference.”

— Craig Kielburger

Meet Craig, Marc and Roxanne

Craig Kielburger

Craig is a New York Times bestselling author who has written 12 books. He co-founded WE Charity, which has lifted more than one million people from poverty. He is an MBA graduate with 15 honorary doctorates, and has been awarded by the World Economic Forum and Roosevelt Institute. His purpose is helping others discover their purpose.

Craig Kielburger speaking at WE Day event
Craig Kielburger speaking at WE Day event
Marc Kielburger speaking at WE Day event
Marc Kielburger speaking at WE Day event

Marc Kielburger

Marc is a social entrepreneur, New York Times bestselling author and the co-founder of a family of organizations dedicated to the power of WE, a movement of people coming together to change the world.

Roxanne Joyal

Roxanne’s belief in the transformative potential of social enterprises has taken her from the villages of rural Asia and Africa to the top boardrooms and design showrooms of New York and Los Angeles. As founder of ME to WE Artisans, Roxanne has created an international market for the intricate handiwork of more than 1,800 indigenous women in Kenya and Ecuador, allowing them to lift their families out of poverty and establish themselves as leaders in their communities.

Roxanne Joyal and local mama in Kenya
Roxanne Joyal and local mama in Kenya

Watch: our founders in action

MARC & CRAIG
What is the WE Movement?
MARC & CRAIG
Their Story

Watch More

MARC & CRAIG
WE Day Highlights
MARC & CRAIG
WE Day Toronto
ROXANNE JOYAL
On Support for ME to WE
ROXANNE JOYAL
With ME to WE Artisans

Watch More

MARC & CRAIG
The Colbert Report
MARC & CRAIG
60 Minutes
MARC AND CRAIG
CBC The Hour
CRAIG KIELBURGER
How to love your job

Books by Craig and Marc

Free the Children by Craig Kielburger
Free the Children by Craig Kielburger
ME to WE: Finding Meaning in a Material World by Craig and Marc Kielburger
ME to WE: Finding Meaning in a Material World by Craig and Marc Kielburger
WEconomy by Craig and Marc Kielburger, and Holly Branson
WEconomy by Craig and Marc Kielburger, and Holly Branson
My Grandma Follows Me On Twitter by Craig and Marc Kielburger
My Grandma Follows Me On Twitter by Craig and Marc Kielburger
Everyone's Birthday by Marc Kielburger
Everyone's Birthday by Marc Kielburger
Take Action! A Guide to Active Citizenship by Craig and Marc Kielburger
Take Action! A Guide to Active Citizenship by Craig and Marc Kielburger
Take More Action by Craig and Marc Kielburger, and Deepa Shankaran
Take More Action by Craig and Marc Kielburger, and Deepa Shankaran
The World Needs Your Kid by Craig and Marc Kielburger, and Shelley Page
The World Needs Your Kid by Craig and Marc Kielburger, and Shelley Page