How does liking WE Day on Facebook or following it on Twitter translate into the gift of a pencil and notebook for a child overseas?

WE Day is an initiative of Free The Children and an essential component of its domestic programs. For every new Facebook like or Twitter follower WE Day receives during the campaign period, Free The Children’s generous sponsors will make a donation amounting to the cost of a pencil and notebook.

Free The Children will use the funds to distribute pencils and notebooks as part of our holistic development model, Adopt a Village.

When does the campaign end?

The campaign concludes at the end of January 2014.

How and where will the pencils and notebooks be distributed?

These school supplies will be distributed in communities in the eight countries where Free The Children implements Adopt a Village, our sustainable development model. This includes Kenya, Ecuador, rural China, Haiti, India, Nicaragua, Ghana and Sierra Leone.

Through the education pillar of Adopt a Village, Free The Children builds schools, school rooms and libraries, provides teacher training, and outfits schools with furniture and basic school supplies. The pencils and notebooks donated through this initiative will be distributed to children in Free The Children schools.

Our holistic programming is implemented in partnership with local government to create a lasting impact and empower community members to lift themselves out of poverty—forever.

If I follow you on both Facebook and Twitter, does that mean two pencils and two notebooks will be given?

Yes, by doing both you can double the impact.

Is there a limit to the number of school supplies you will distribute?

Each new Twitter follower or Facebook like received during the campaign will be matched with a donation of a notebook and a pencil up to a maximum of 2 million sets of a notebook and a pencil. In the event that we receive more than 2 million new likes and followers, we will seek additional sponsors to help us further the impact of the campaign.

I already like WE Day on Facebook and follow @WeDay on Twitter. How can contribute to this initiative?

If you already support Free The Children and WE Day online, there are many ways you can deepen your impact. Email us at [email protected] and a member of our team will get back to you to help you start turning your inspiration into action! In the meantime, check out weday.com for lots of great action ideas.

You can also support Free The Children’s larger Year of Education initiative to build 200 schools in developing communities around the world. Join the We Create Change campaign by collecting coins to help build a school. Every $20 donated provides a brick—the cornerstone of a new school.

Purchasing ME to WE’s ABC Education Rafiki Friend Chain is another way to help ensure equal access to education for all children. Every unique, handmade $10 ABC Education Rafiki sold equips a child for school for one year.

How is WE Day connected to Free The Children and ME to WE?

WE Day is an initiative of Free The Children, and a part of a family of organizations, including Free The Children and ME to WE, that has a shared goal: to empower a generation to shift the world from ‘me’ to ‘we’—through how we act, how we give, the choices we make on what to buy and what to wear, the media we consume and the experiences with which we choose to engage.

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WE Day: Inspiring a generation to act

Bringing together over a hundred thousand youth every year, WE Day is a stadium-sized educational event and a movement of young people leading local and global change. At WE Day, youth are inspired to take action on the causes they care about by some of the greatest world leaders and entertainers of our time. Past WE Day speakers and performers include Kofi Annan, Nobel Laureate Al Gore, Archbishop Desmond Tutu, Jennifer Hudson, Demi Lovato and Macklemore.

WE Day is tied to the year-long We Act program, which offers educational resources, campaigns and support materials to help turn the event’s inspiration into sustained activation. Together WE Day and We Act provide a blueprint to raise a generation of active global citizens.

Free The Children: Empowering youth at home and abroad

Free The Children is an international charity and educational partner, working both domestically and internationally to empower youth as agents of change. We work internationally to free children from poverty and exploitation through our holistic development model, Adopt a Village, and domestically to educate, engage and empower youth to reach their fullest potential. Find out how you can join the movement.