What is WE Day

WE Day UK was incredible!

On 6 March 2019 thousands of change-makers packed the The SSE Arena, Wembley, for an unparalleled event. A-list celebrities, inspiring speakers and world leaders, mixed with real people, celebrated a year of action that transformed communities and changed lives.

WE was founded in 1995 by then-12-year-old Craig Kielburger after he read a newspaper story about Iqbal Masih, a former slave who was murdered after speaking out against the horrors of child labour. The tale struck a nerve, and Craig knew he had to do something to help free other children embroiled in child labour. Along with his older brother, Marc Kielburger, he started WE Charity.

More than 20 years later, WE Charity has expanded beyond the issue of child labour to include a sustainable model of international development, called WE Villages, that works to alleviate the root causes of poverty in nine countries around the world. Through a active citizenship programme called WE Schools, young people in North America and the UK are empowered to become change-makers themselves. The only way to get to a WE Day event is by taking action on one local and one global issue through WE Schools—you can’t buy a ticket.

Learn more about WE Schools HERE.

This Year’s Star-Studded Lineup

Look Who Joined Us Last Year See Last Year's Event

Have more questions? Answer them with the WE Day FAQ