Coffee farmer Carmen Chavez is teaching her daughter to be courageous and strong, in an unconventional way. In Ecuador, as in many countries around the world, competing in pageants is a rite of passage for young women. In the coffee-rich countryside of Intag, the annual contest provides a stage for young women to showcase more than external beauty. A supplier of ME to WE Coffee, Carmen is raising her daughter to always believe in herself and never be ashamed of her roots. Watch how the daughter of a coffee farmer dares to disrupt the pageant norm.

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