WE Charity is awarded Good Housekeeping’s inaugural Humanitarian Seal.

By Staff


WE Charity is the first ever recipient of the Good Housekeeping Humanitarian Seal. Since 1909, the Good Housekeeping Seal has served as a symbol of trust and reliability; this new emblem was developed to give consumers that same confidence when choosing to support a charitable organization.

“It is incredibly humbling to be awarded the Good Housekeeping Humanitarian Seal and truly an honor to be its first ever recipient,” said Craig Kielburger, co-founder of WE. “On this momentous occasion, we would like to thank all our supporters and extend our sincere gratitude to Good Housekeeping.”

This new seal will amplify Good Housekeeping’s “Kind Cycle” initiative, which encourages the magazine’s 30 million readers to get more involved in giving back locally, nationally and globally—through acts of kindness large and small. To take us inside the magazine’s latest initiative, we caught up with the editorial director of Hearst Magazines lifestyle group, Jane Francisco, to talk about how kindness and the WE Movement go hand-in-hand.


Q&A with Jane Francisco:

Tell us about the Kind Cycle.

We have a large and broad audience across the United States—and, in fact, across North America. As a brand, we participate regularly in awareness-raising and sometimes fund-raising for any number of different causes.

We wanted to touch more lives. We started to think, “If you have 30 million people and you could find ways to encourage each to incrementally add acts of kindness into their life, into their community and into their days …”


What can you share about the good deeds—large and small—that the Kind Cycle has inspired? 

From time to time through the magazine we feature the “Kind Cycle” tag and offer small acts and super easy ideas to layer into a day to make someone else’s day better.

Almost every issue we highlight an Everyday Hero, someone who in their world—sometimes in really big ways, sometimes in much smaller ways—is making a difference and making change. We celebrate the individual and share her story because we think it might inspire someone else.

The concept of the Good Housekeeping Humanitarian Seal was borne out of the Kind Cycle meeting up with WE.


WE is humbled and thrilled to receive the first Good Housekeeping Seal! Tell us more about what is behind it.  

The promise of the Good Housekeeping Humanitarian Seal is essentially the same as the promise for the regular Good Housekeeping Seal.

For more than 100 years, we’ve been testing products and offering warranties in the consumer space when it comes to buying things like soap, anti-aging cream or a dishwasher.

We saw a need in the marketplace to help our audience understand and know that a charity or not-for-profit is doing what it says it is doing.

The Good Housekeeping Humanitarian Seal recognizes that we have looked into and tested—pushed and pulled—all of the promises in the claims of an organization. In doing so, we have found we can stand behind it!


Do you have a favorite WE Day moment?

The first thing that comes to mind is not a single moment, it’s moments strung together. It’s incredible seeing kids on the stage sharing their stories and their passion and life-changing experiences. The energy is so high. In between, we have personalities and celebrities sharing the same kinds of messages. It’s a really powerful mix.


Why is “we” more powerful than “me?”

Whether it’s family or work or school experiences or whatever else, life has taught me that when there’s a “we” to work together—no matter what it is—you can go farther.

Two minds are better than one is so cliché, but I’ve really learned that that is true. When it comes to solving bigger problems it’s absolutely true. When it comes to carrying the weight of anything it’s true. If we all look out for each other, if we’re all thinking about one another, everyone is likely to be better off in every way.

I hope as a society we can spread that thinking to anything and everything we do.

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