Just like you, our founder believes in a world where everyone can thrive
In 1995, 12-year-old Craig Kielburger was struck by the story of Iqbal Masih, a child labourer of the same age who escaped slavery and was murdered for advocating for children’s rights. Inspired to take action, Craig rallied his classmates and his brother, Marc, to join his cause. Together they set out to free children from slavery, but soon realized that to end child labour they had to start by breaking the cycle of extreme poverty. That’s why WE Charity and its development model, WE Villages, were born: to empower families to become self-sustainable and put an end to child labour.
Now, more than two decades later, what started as a small group of students has evolved into a growing and powerful movement to eradicate poverty and child labour—WE. From domestic programming that supports students and educators in making a difference to an international development model, WE makes doing good, doable. And today, we are millions of passionate youth and individuals working together to create profound and lasting change. And you can help too.