The hottest trend in advertising: A social cause
Conventional wisdom in advertising says steer clear of politics. But at the Super Bowl, the Holy Grail of advertising, brands broke the rules.
Shelling out $5 million for a 30-second spot, marketers made poignant statements about gender pay equity and immigration while hawking cars and beer. They used the biggest ad stage to take a stand for a c...
March 25th, 2017 | By Craig and Marc Kielburger
A room of his own: The legacy of Chanie Wenjack
If there’s one thing you don’t expect to find in the middle of a garden show, it’s a railroad track.
Amidst the shrubbery and tool displays at this year’s Canada Blooms event, a landscaped pathway will tell the story of Chanie Wenjack, the 12-year-old Anishinaabe boy who died fleeing his residential school in 1966. Chanie walked for days...
March 18th, 2017 | By Craig and Marc Kielburger
Beyond World Water Day
Tyler and Alex Mifflin spent summers in the water. Childhood memories of canoe trips and pristine waves contrast heavily with something they heard from adults time and again: “Don’t swim in Lake Ontario. It’s too polluted.”
That warning was the first drop in the bucket that’s become a shared life goal.
Two decades later—after four...
March 11th, 2017 | By Craig and Marc Kielburger
Inside a Canadian hate group
Sarah* knew her fiancé was a racist. But she was just 17 and madly in love, so she tried to ignore it.
In the early 1990s, white supremacist groups like the Heritage Front and the Aryan Nation were active across Canada. Sarah watched, heartbroken as her boyfriend Nick was drawn deeper into the Ottawa branches of the alt-right.
One day, a neo...
March 4th, 2017 | By Craig and Marc Kielburger
Empower a girl, educate a boy
Hundreds looked on as proud young men, decked out in crisp uniforms, led their parents onto the campus that will help unlock their future.
This January, the Kisaruni group of girls’ schools in Kenya’s Maasai Mara unveiled its first all-boys high school. After the opening ceremony, village elders christened it with a name. They chose Ngulot, ...
February 25th, 2017 | By Craig and Marc Kielburger
Black History Month can make us all better Canadians
Standing in front of an auditorium of mostly white faces, the president of the Ontario Black History Society asked a group of elementary students what they knew of Black History Month. A precocious girl in the first grade raised her hand.
“She said to me, ‘That’s the month we have to feel bad about black people because they were slaves,’...
February 18th, 2017 | By Craig and Marc Kielburger
How Internet algorithms are dividing us
Search engines can seem like magic. You have a question; the Internet has the answer.
But not all search results are equal. Everything from your location to previous searches and your social media habits builds a little content bubble. A personalized corner of the World Wide Web has been curated just for you.
A travel writer from Vancouver ma...
February 11th, 2017 | By Craig and Marc Kielburger
Giving back is a family affair.
Most holidays come with ready-made traditions—some important, some frivolous. Canada Day is for barbequing and fireworks, and Thanksgiving is for expressing gratitude for our bountiful lives (while devouring a big bird).
Seven Canadian provinces have established a holiday in February to break up the bleak winter months with another long weeken...
February 4th, 2017 | By Craig and Marc Kielburger
CA, Education, Education, Elementary, English, CA, Grades 4-6, Grades 7-8, Grades 9-12, Information Literacy, Local Actions, Local Issues, Parenting, Secondary, Social Conscious Living, Social Justice, Social Justice, Socially Conscious Living, Values and Ethics, Volunteering
The power of letters in the digital age
Growing up, there was an unspoken absence in Zainib Abdullah’s life.
In Richmond Hill, Ontario, far from the home her family left in Iraq, she pieced together the story of her uncle. He had been unjustly arrested and disappeared years earlier by Saddam Hussein’s government, without a trial or a chance to say goodbye to his loved ones.
January 30th, 2017 | By Craig and Marc Kielburger
Canada gets poor grade in civics literacy
You’re stranded on a deserted island with 100 others. Organization is vital for survival. How will you choose a leader and make group decisions? What laws will you pass for your little society?
At Waterdown District High School in Ontario, Nathan Tidridge plays this simulation game with his Grade 10 civics class. It’s a fun and fascinating w...
January 21st, 2017 | By Craig and Marc Kielburger