The Little Things Add Up.

Collect loonies with WE Create Change, and your small change could help families in developing communities make big change for the next generation through Free the Children’s WE Villages model.

Small change truly can make a difference. A large coffee cup full of loonies is enough money to give six children a full primary education. We can make amazing impacts when we take action together.

Here’s How to Run Your Campaign

  1. Investigate and Learn

    Discuss what your group already knows about your chosen 
WE Villages Pillar of Impact and the global issues associated with it. Agree on ways your group will learn more about your chosen Pillar of Impact and issue. Write down new things you learn as you go!

  2. Action Plan

    Meet with your group to discuss how you can spread awareness about WE Create Change. Make a list of the tasks you think are necessary for promoting, planning and completing your campaign. This might include placing loonie collection containers in different locations, making announcements, rolling coins and more.

  3. Take Action

    Brainstorm a list of extra ways to lead your school in collecting or donating change. Discuss and decide on which ones you will do. Reflect on some of the innovative ideas group members had to collect loonies.

  1. Report and Celebrate

    When you’re finished your campaign, sit down as a group to discuss and record the impacts you’ve made. Share the success of your WE Create Change campaign by posting photos to social media using #wecreatechange.


Using the Student Yearbook, students will record their progress and their reflections for each of the four steps above.

Change-makers—we want to hear how you and your group helped empower your local and global communities. Share your impacts by filling out the Campaign Impact Survey now!


Campaign Lesson Plans

This lesson package brings the financial world into the classroom and engages students in learning about their personal finances.

Queen Mary Elementary students collect coins to make real change

The students of Queen Mary Elementary School learned how fast their coins can add up to create real change. The students kicked off their WE Create Change campaign with a school assembly where the leadership team performed a skit about the impact of providing access to education and clean water for children. With 800 million people around the world not having access to safe drinking water and 58 million children without access to education, the students wanted to convey the importance of the issues.

The students also made posters and distributed them throughout the school to show their fellow classmates what the impact of their fundraiser could have. By showing how people’s lives can be improved with the money raised, students were able to visualize the impacts they were making.

When the campaign wrapped up two weeks later at a celebration assembly, the school had raised $1,200 for education projects in Tanzania. The leadership team at Queen Mary Elementary are leading the way to a brighter future for access to education and clean water for children.

Teacher’s Corner

Dig deeper into the issues

Check out our issue backgrounders to learn how local and global issues affect the lives of people in our communities and around the world. Bring the issues to life in your classroom with a library of resources to engage your students in learning about local and global issues.

Take More Action

Hooked on taking action? The WE Schools program has a yearlong calendar of campaigns for taking action on all kinds of local and global issues.