Your Moves Can Start a Movement.

We know you’ve got moves. World-changing moves. Moves that get people on their feet. Get your group together and get active with a danceathon, walkathon or sports tournament to fundraise for families in developing communities through Free The Children’s 
WE Villages. Step up and show the world how your moves can start a movement.

Everyone deserves to lead a healthy life. When you raise money for WE Villages, you’re helping a developing community end the cycle of poverty. So step up, get moving and break a sweat for a good cause.

Here’s How to Run Your Campaign

  1. Investigate and Learn

    Discuss what your group already knows about the issue related to your chosen WE Villages Pillar of Impact. With your teacher, learn more about the issue and make note of how it affects the Pillar of Impact you have chosen.

  2. Action Plan

    Plan how your group is going to spread awareness about WE Step Up. Make a list of everything you will need before you can host your event.

  3. Take Action

    Think about potential issues you could run into on the day of the event and ways to solve these problems either by preparing for them or by responding to them when they happen.

  1. Report and Celebrate

    When the campaign is over, sit down as a group to discuss and record the impacts you’ve made. Celebrate the success of your WE Step Up campaign by posting photos to social media using #westepup.


Using the Student Yearbook, students will record their progress and their reflections for each of the four steps above.

Change-makers—we want to hear how you and your group helped empower your local and global communities. Share your impacts by filling out the Campaign Impact Survey now!


Campaign Lesson Plans

Use this educational resource for promoting healthy living through physical activity and empower students to make positive health decisions.

Hillcrest High raises awareness with annual “Walk 4 Water”

Students at Hillcrest High School are no strangers to helping people in need. For the past few years they have been holding a “Walk 4 Water” event at their school to help raise awareness for global water issues. Most recently they fundraised $750 in pledges toward building a water tank in Llullin, Ecuador.

Students and staff began the event in their library with an assembly about the vital role of water in developing communities. The students of Hillcrest High School then made their way down Smythe Road to the Rideau River. With 20 empty water cooler jugs 
in hand, along with giant event signs in tow, the group of 90 students and a dozen staff received encouraging honks from drivers passing by.

When they reached the river, the students formed a line to lift full jugs up the riverbank before hauling them back to the school to water the gardens. “On the way back it was harder because we had the water, which was heavy,” said Eva Anderson, 15. “It resonated with you, the struggles of coming back.”

The five-kilometre walk raised not only funds for a water tank in Ecuador but awareness for communities who must travel long distances to access water.

Teacher’s Corner

Dig deeper into the issues

Check out our issue backgrounders to learn how local and global issues affect the lives of people in our communities and around the world. Bring the issues to life in your classroom with a library of resources to engage your students in learning about local and global issues.

Take More Action

Hooked on taking action? The WE Schools program has a yearlong calendar of campaigns for taking action on all kinds of local and global issues.